From now on, all spare parts of the McCormick, Landini and Valdapana products will be stored in Italy and will feed all European stores. Objective: to release human and material resources to refocus on the development, support and training of the distribution network. Thus, the brand hopes to boost its tractors sales in Europe.

The French subsidiary of the Italian tractor operator, which has been operating since 2012 on the Haut-Marnais site of Pré Moinot in Saint-Dizier, is reorganizing its spare parts logistics business. From now on, all the models supplying the parts and services stores of the brands Landini, McCormick and Valdapana leave the Italian center of San Martino in Rio.

At the same time, the French operational team is strengthening itself at the commercial and marketing level. The Landini and Mc Cormick brands consolidate their presence and structure their network to better train, support and professionalize dealers. From a commercial point of view, the objective is to develop the uncovered geographical areas. In terms of communication, it is for assisting distribution to organize demonstrations.

After investing in production tools and renewing its product ranges, Argo France is increasing its human and material resources on a European scale to promote its products and increase its sales.

Original Source : terre-net.fr
 

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